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Competitors are likely to strongly launch a counter attack if:
Perceptual Benefits
Advantages perceived by consumers that may not be tangible but influence the decision to purchase a product, based on perceptions of value, brand, and quality.
Functional
Designed to be practical and useful, focusing on what something does or how it works rather than how it looks.
Communication Benefits
The advantages gained from effective communication, including improved understanding, increased efficiency, and better relationships.
Functional Benefits
The practical or useful advantages that a product or service offers to the consumer.
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