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You have just concluded an employment interview with an applicant you like,who is qualified for the inside sales job you have been interviewing for,and have made a conditional offer of employment.You tell the applicant that you want her to take a medical exam,and if she passes,she has the job.She is at first obviously happy and seemingly relieved,but then breaks down in tears.She tells you that a medical will show that she is HIV positive.What should you do?
AIDA Message
A marketing communication model that stands for Attention, Interest, Desire, and Action, intended to engage consumers and motivate them to act.
Indirect Approach
A communication technique where the main message is not presented directly at the beginning but is instead gradually approached through background information or context.
Carbon Footprint
The total amount of greenhouse gases produced by human activities, expressed as the equivalent amount of carbon dioxide.
Indirect Approach
A method of communication where the main point or conclusion is presented after the evidence or supporting details, often used to soften the impact of negative news.
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