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If an Agency Says You May Not Talk About Certain

question 4

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If an agency says you may not talk about certain topics (such as abortion) with particular clients, you should:


Definitions:

Selective Perception

The psychological process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints.

Selective Exposure

The tendency of individuals to prefer information that supports their pre-existing beliefs and values, avoiding contradictory evidence.

Selective Comprehension

The process by which people interpret information in a way that conforms to their pre-existing beliefs and attitudes, often leading to biased understanding.

VALS System

A psychographic tool used by marketers to classify consumers into eight distinct types based on their values, attitudes, and lifestyles.

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