When a Consumer Views an Ad for a Favorite Product

question 38

Multiple Choice

When a consumer views an ad for a favorite product, prior experiences with this product are likely to be primed or activated from memory. This is an example of:

• A) the organizational principles of long-term memory
• B) the encoding-specificity principle of long-term memory
• C) the association principle of long-term memory
• D) the limited-capacity principle of long-term memory
• E) None of the above is correct.

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Definitions:

Pinna

The visible part of the ear that resides outside of the head, which plays a role in capturing sound waves and directing them into the ear canal.

Red-Green Color Blindness

A common form of color vision deficiency where individuals have difficulty distinguishing between red and green hues.

Sound Mixer

An electronic device used in sound recording and reproduction to combine sounds from different sources into a single or multiple outputs.

Frequencies

Frequencies refer to the number of times an event occurs within a specific period, often used in the context of waves to indicate cycles per second or hertz.