Which of the Following About Classical Conditioning Is False

question 19

Multiple Choice

Which of the following about classical conditioning is false?

• A)Pavlov illustrated classical conditioning with a dog, some food, and a bell.
• B)In advertising, the unconditioned response is some feeling toward the unconditioned stimulus.
• C)It is crucial for advertisers to pick unconditioned stimuli that appeal to the target market.
• D)Conditioning can occur after only one pairing of the unconditioned and conditioned stimuli.
• E)Pairing the unconditioned stimulus with the conditioned stimulus leads to stimulus generalization.

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Definitions:

Goodwill

The excess of the purchase price over the fair value of identifiable assets and liabilities acquired in a business combination.

Excess Cost

This refers to the additional amount paid over the book value of an asset in a purchase consideration.

Goodwill

An intangible asset that arises when a company is purchased for more than the fair market value of its net assets, representing reputation, brand, or intellectual property.

Sold Separately

Items or services not included with the primary product and must be purchased independently.