Placing the Picture of "Tony the Tiger" from the Frosted

question 24

Multiple Choice

Placing the picture of "Tony the Tiger" from the Frosted Flakes cereal commercial on Frosted Flakes cereal boxes helps consumers to recall the commercial while shopping at the grocery store. This is an example of:

• A) the managerial principle of long-term memory
• B) the encoding-specificity principle of long-term memory
• C) the contrast principle of long-term memory
• D) the limited-capacity principle of long-term memory
• E) the accessibility principle of long-term memory

---

Definitions:

Pronouncing

The act of articulating or saying words and sounds in a particular way.

Polite Language

The use of words, phrases, and manners that are considered socially courteous and respectful.

Intelligible Word

A word that is spoken or written in a way that is easily understood.

Pragmatics

A branch of linguistics dealing with the use of language in social contexts and the ways in which people convey meaning through communication.