Persuasive Influences in Advertising Based on Repetition Effects, the Truth

question 47

Multiple Choice

Persuasive influences in advertising based on repetition effects, the truth effect, and mere exposure effect, are all based on what underlying memory phenomenon?

• A)Availability heuristic
• B)Familiarity
• C)Arousal intensity
• D)Forgetting
• E)Operant conditioning

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Definitions:

Disintermediation

The removal or reduction of intermediaries in a supply chain, often enabled through direct sales or digital platforms.

Strategic Marketing

A method of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy both individual and organizational objectives.

Intermodal Transportation

The use of multiple modes of transportation, such as trucks, ships, and trains, for moving goods from origin to destination efficiently.

Common Carrier Transportation

The provision of transportation services by a carrier offering its services to the general public under license or authority provided by a regulatory body.