What Implications Does the Mere Exposure Effect Have for Advertising

question 34

Essay

What implications does the mere exposure effect have for advertising?

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Definitions:

People's Tendencies

People's tendencies describe habitual patterns or inclinations in behavior, thought, or emotion that are characteristic among individuals across various situations.

Human Nature

The inherent characteristics, including ways of thinking, feeling, and acting, that all human beings share.

Shared Power Strategy

Pursues change by participation in assessing values, needs, and goals.

Sociocultural Norms

Shared patterns of behaviors, beliefs, and values that regulate the interactions of people in specific social groups.