_____ Suggests That Mood Alters the Weighting of Product Attribute

question 68

Multiple Choice

_____ suggests that mood alters the weighting of product attribute information such that when consumer is in a good mood, positive product attributes are weighted more heavily.

• A) Self-determination theory
• B) Mood-as-information model
• C) Excitation transfer theory
• D) Affect confirmation model
• E) Discrepancy-interruption theory

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Definitions:

Stacking Questions

A communication technique involving asking several questions at once, which can overwhelm or lead the respondent in a certain direction.

Mental Stamina

The strength and perseverance to continue or complete tasks even when they are challenging or when one is facing mental fatigue.

Captive Clients

Clients who are obliged to use a service, often due to legal, institutional, or situational constraints, rather than out of personal choice or preference.

Judging

The act of forming opinions or evaluations about something or someone, often involving critical assessments.