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How can marketers take advantage of excitation transfer theory of emotion?
Medical Device
A medical device is any instrument, apparatus, implement, machine, appliance, implant, reagent for in vitro use, software, material, or other similar or related article, intended by the manufacturer to be used, alone or in combination, for a medical purpose.
Express Warranties
Explicit assurances provided by a seller regarding the quality, condition, or performance of a product or service.
Marketing Brochures
Printed promotional documents used to describe and advertise products or services offered by a business.
Puffery
Exaggerated or hyperbolic claims made by a seller about a product or service, often considered legal and not literally true.
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