When Involvement Is High and When the Consumer Has the Time

question 88

True/False

When involvement is high and when the consumer has the time and knowledge required to think about the message, consumers are likely to follow the systematic route to persuasion.

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Definitions:

Passive-Voice Sentence

A sentence construction where the subject of the sentence is acted upon by the verb, often obscuring who or what is performing the action.

Subject

The main topic or area of interest under discussion, investigation, or study.

Being Acted On

The state of being subject to an action or influence, often used in legal contexts to describe a party affected by another's actions.

Different Format

A variation in the structure, layout, or presentation of content, distinguishing it from its original or conventional form.