Which of the Following About Sensory Thresholds Is False

question 43

Multiple Choice

Which of the following about sensory thresholds is false?

• A)As a rule of thumb, a billboard should contain no more than six words because of typical human sensory thresholds.
• B)The just noticeable difference is the amount of incremental change required for a person to detect a difference between two sensory stimuli.
• C)Adaptation is the process of becoming desensitized to sensual stimuli.
• D)Decreasing the amount of product offered in a package while staying below the just noticeable difference is called package-pricing.
• E)Marketers always want product changes to fall below the just noticeable difference.

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