Three Different College Students Are Exposed to a Television Advertisement

question 8

Multiple Choice

Three different college students are exposed to a television advertisement for a new computer: *Larry is lying in bed and has just awoken.He groggily reaches for the television remote and turns on the set and immediately sees the advertisement.
*Sherry is working out at the recreation center and is watching television as she exercises.She is at the peak of her
"cardio" work-out on the treadmill when the advertisement appears on the television.
*Chris is sitting at his kitchen table eating lunch and watching television when the advertisement appears.
According to research on perception, which of the students should be able to attend to (i.e., pay attention to) the most information?

• A)Larry
• B)Sherry
• C)Chris
• D)They all should be able to attend to the information equally.
• E)We cannot possibly answer the question with the information provided.

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Definitions:

Indifference Curves

Graphical representations in microeconomics showing different combinations of goods or services between which a consumer is indifferent.

Cheese

A dairy product derived from milk that is produced in a wide range of flavors, textures, and forms by coagulation of the milk protein casein.

Price Increase

A rise in the cost or value of goods and services, indicating inflationary trends in an economy.

Optimal Choice

The most efficient allocation of resources or decision making that maximizes benefit or utility for an individual or entity.