Which of the Following Variables Influences the Salience of a Product

question 90

Multiple Choice

Which of the following variables influences the salience of a product claim?

• A)Novelty
• B)Sensory proximity
• C)Spatial proximity
• D)Temporal proximity
• E)Concreteness

---

Definitions:

Short-Term Memory

The ability to keep a minimal amount of data actively accessible in consciousness for a brief duration.

Recency Effect

The psychological phenomenon where the most recently presented information is remembered better than information presented earlier.

Eyewitness Memory

The recollection by individuals of events they have witnessed, significant in the context of legal trials and psychology due to its reliability and susceptibility to error.

Short-Term Memory

The capacity for holding, but not manipulating, a small amount of information in mind in an active, readily available state for a short period of time.