When Jim Flies Home from School for Break, He Always

question 18

Multiple Choice

When Jim flies home from school for break, he always chooses the cheapest flight possible. He feels this is the most important attribute of ticket purchase. (He doesn't care about carrier or flight time.) This is an example of what type of heuristic thinking?

• A) The lexicographic heuristic
• B) A disjunctive heuristic
• C) The attitude heuristic
• D) A elimination-by-aspects heuristic
• E) A peripheral cue heuristic

Understand the different methods of encoding and their effects on memory recall.

Comprehend the basic processes of memory: encoding, storage, and retrieval.

Grasp the concepts and models related to attention and its impact on memory and recall.

Recognize the significance of the levels of processing theory and its application in real-life memory tasks.