For a Brand to Be in the Consideration Set, It

question 36

True/False

For a brand to be in the consideration set, it must first have been in the evoked set.

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Definitions:

Odd Pricing

A pricing strategy where goods are priced just below a round number, e.g., $1.99 instead of $2.00, to make the price seem more attractive to consumers.

Newspaper Advertising

The process of placing commercials in newspapers to promote products, services, or events to its readership.

Magazine

A publication with a variety of articles, photos, and advertisements, typically focused on a particular subject or interest area, and released periodically.

Internet

A global network of interconnected computers and servers that allows for the exchange of data and information across vast distances.