As the Number of Brands in the Consideration Set Increased

question 25

True/False

As the number of brands in the consideration set increased, the chance of our brand being chosen decreases.

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Definitions:

Higher Needs

In Maslow's hierarchy, these are the psychological needs that appear after basic physical needs are met, including esteem and self-actualization needs.

Lower Needs

Typically refers to the more basic needs in Maslow's hierarchy, such as physiological needs and safety, which must be met before higher-level needs can be addressed.

Survival

The act of continuing to live or exist, typically in spite of an accident, ordeal, or difficult circumstances.

Human Strengths

The innate capacities and positive qualities that enable individuals to thrive and overcome challenges.