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Consumers Are Most Likely to Use Heuristics When Involvement Is

question 14

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Consumers are most likely to use heuristics when involvement is and processing load is .


Definitions:

Erector Spinal

A group of muscles running along the spine that help keep the spine erect and perform rotational movements.

Unilateral Contraction

Unilateral Contraction refers to the tensing of muscles on only one side of the body, often used in targeted exercises or movements.

Vertebral Column

The vertebral column, also known as the spine, is a sequence of vertebrae extending from the skull to the lower back, providing structural support and protecting the spinal cord.

Lateral Flexion

The bending of the body to the side, commonly referring to the spine but can apply to other limbs or joints.

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