Selecting a Brand by Systematically Rejecting All Brands That Do

question 64

Multiple Choice

Selecting a brand by systematically rejecting all brands that do not have the key feature you want, attribute by attribute until one brand remains is known as which choice heuristic?

• A)Lexicographic heuristic
• B)Additive-difference heuristic
• C)Conjunctive heuristic
• D)Elimination-by-aspects heuristic
• E)Price-quality heuristic

---

Definitions:

Federally-Funded

Financial support given by the federal government to support a wide range of projects and programs.

Experimental Realism

The extent to which study participants get so caught up in the procedures that they forget they are in an experiment.

Mundane Realism

The degree to which an experiment or research setting resembles the real-world scenarios it aims to replicate or study.

"Real World"

Term often used to refer to the practical, everyday life experiences and situations outside of controlled or theoretical environments.