The Difference Between Brand Loyalty and Brand Laziness Can Be

question 43

True/False

The difference between brand loyalty and brand laziness can be explained by the amount of information processing a person does.

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Definitions:

Shooter Bias

A cognitive bias in which a person is more likely to shoot a target they perceive to be holding a weapon because of their race or ethnicity.

Racial Bias Effect

The influence of an individual's race on the perceptions, attitudes, and actions of others, often leading to prejudice and discrimination.

Ultimate Attribution Error

The systematic error made when evaluating the behavior of a group member, attributing positive behaviors to situational factors and negative behaviors to inherent characteristics.

Ingroup Bias

The tendency to favor and extend loyalty to members of one's own group over those from different groups.