Which of the Following Statements About Brand Laziness Is False

question 58

Multiple Choice

Which of the following statements about brand laziness is false?

• A)Making a purchase out of habit with no fundamental commitment to the brand is a form of brand laziness.
• B)Commodity-type products such as flour are especially susceptible to brand laziness.
• C)Brand laziness can be a smart strategy for consumers because it saves time and effort.
• D)Brand laziness is a good phenomenon for marketers because consumers rarely shift their preferences for products in which they practice brand laziness.
• E)Brand laziness occurs in part because consumers are cognitive misers.

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Definitions:

Simultaneous Sale

A transaction where a selling and buying operation occurs at the same time, often used in financial strategies to mitigate risk.

Stock

Represents a share in the ownership of a company and entitles its holder to a claim on part of the company's assets and earnings.

Call Option

A fiscal arrangement allowing the buyer to purchase an asset at an agreed-upon price within a certain period, without the requirement to proceed with the purchase.

Call Premium

The amount by which the price of a call option exceeds its intrinsic value, often reflecting the time value of the option.