Which of the Following Statements About Variety Seeking Is True

question 23

Multiple Choice

Which of the following statements about variety seeking is true?

• A)While variety seeking is prevalent, research shows that a person will typically not engage in variety seeking when he/she knows a new brand choice will be less satisfying than the current brand choice.
• B)Variety seeking is less common for parity products.
• C)The introduction of new low involvement product categories can encourage variety seeking behavior.
• D)Consumers engage in more variety seeking when they purchase a product for themselves versus when they purchase for others.
• E)None of the above statements about variety seeking is true.