Represents a Consumer's Long Term and Continuous Interest in a Brand

question 35

Multiple Choice

represents a consumer's long term and continuous interest in a brand or product category.

• A)External involvement
• B)Enduring involvement
• C)Situational involvement
• D)Salient involvement
• E)Unique involvement

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Definitions:

1-RM Test

A measure of the maximum amount of weight one can lift in a single repetition for a given exercise.

Muscle Strength

The capacity of a muscle or group of muscles to exert force against resistance, important for physical performance and health.

Eccentric Contraction

A type of muscle contraction that occurs when the muscle lengthens under tension, such as when lowering a weight.

Concentric Contraction

A type of muscle action where the muscle shortens while generating force, often occurring in lifting movements.