The Four Main Factors Influencing Market Segmentation Strategy Are Customer

question 49

True/False

The four main factors influencing market segmentation strategy are customer preference heterogeneity, the sales-cost trade-off, the majority fallacy, and psychographics.

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Definitions:

Ideas

The conceptual products of the mind, which include thoughts, concepts, opinions, and innovations.

Frederick Taylor

Known as the father of scientific management, he focused on improving industrial efficiency.

20th Century

refers to the period from 1901 to 2000, noted for significant social, political, and technological changes worldwide.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow outlining a hierarchy of human needs, from basic physiological needs to self-actualization.