The Four Main Factors Influencing Market Segmentation Strategy Are Customer

question 49

True/False

The four main factors influencing market segmentation strategy are customer preference heterogeneity, the sales-cost trade-off, the majority fallacy, and psychographics.

---

Definitions:

Weather-related deaths

Fatalities resulting directly or indirectly from weather events, such as storms, heatwaves, floods, or extreme cold.

Epidemiological transition

The process by which the pattern of mortality and disease in a population shifts from infectious and acute disorders to chronic and degenerative diseases.

Migration patterns

The trends or movements of groups of people or animals from one location to another, often studied to understand reasons behind the movements and implications for both origin and destination areas.

Sanitation systems

Infrastructure and services designed to efficiently collect, treat, and dispose of human waste and wastewater to protect human health and the environment.