According to the Price Segmentation Model in Your Readings, Which

question 19

Multiple Choice

According to the price segmentation model in your readings, which segment represents a combination oflow "perceived pain" and high "perceived value" and is a highly desirable segment to marketers?

• A)The price segment
• B)The loyal segment
• C)The value segment
• D)The convenience segment
• E)The brand segment

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Definitions:

Positive

Positive refers to characteristics, events, or outcomes that are beneficial, favorable, or desirable.

Negative Consequences

Undesirable outcomes that result from an action or decision, potentially acting as a deterrent for future similar actions.

Approach-Avoidance Conflict

A psychological struggle occurring when a goal is both appealing and disconcerting to an individual.

Approach-Approach Conflict

A psychological dilemma occurring when an individual must choose between two desirable outcomes.