The PRIZM Segmentation Model Discussed in Your Readings Is Based

question 52

Multiple Choice

The PRIZM segmentation model discussed in your readings is based in what market segmentation strategy?

• A) Demographic segmentation
• B) Geo-demographic segmentation
• C) Psychographic segmentation
• D) Behavioral-based segmentation
• E) Price segmentation

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Definitions:

Aggression

Behavior intended to harm or intimidate others, which can be physical or verbal and motivated by a variety of factors.

Fragile X Syndrome

A genetic disorder causing intellectual disability, behavioral and learning challenges, and various physical characteristics.

Hereditary Cause

A factor or condition that is passed from parents to offspring through genes, influencing the likelihood of developing certain diseases or traits.

Intellectual Disability

A condition characterized by significant limitations in both intellectual functioning and in adaptive behavior, originating before the age of 18.