Marketers Can Best Influence the Diffusion Rate Early in the Introduction

question 20

Multiple Choice

Marketers can best influence the diffusion rate early in the introduction stage by identifying and marketing toward what group of consumers?

• A)Early adopters
• B)Innovators
• C)Laggards
• D)Majority buyers
• E)None of the above are correct.

---

Definitions:

Savage

A term historically used to describe a person regarded as primitive or uncivilized, now considered offensive and outdated.

Pagan

A term used to describe religious beliefs or practices that are outside of the world's main religions, particularly in reference to ancient or polytheistic faiths.

Debt

Money owed by one party, the borrower or debtor, to a second party, the lender or creditor.