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Use of a Risk-Free Return Policy to Build Trust and to Assure

question 73

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Use of a risk-free return policy to build trust and to assure consumers that its products are of high quality would be an effective way to sell an experience good for an e-tailer.


Definitions:

Micronucleus

One or more smaller nuclei found, along with the macronucleus, in ciliates. The micronucleus is involved in sexual reproduction. Compare with macronucleus.

Macronucleus

A large nucleus found, along with one or several micronuclei, in ciliates. The macronucleus regulates metabolism and growth. Compare with micronucleus.

Ciliates

A group of protozoans characterized by the presence of hair-like structures called cilia, used for movement and feeding.

Diplomonads

Small, mostly parasitic excavates with one or two nuclei, no functional mitochondria, and one to four flagella.

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