When Consumers Use a Non-Compensatory Strategy, They Don't Make Tradeoffs

question 52

True/False

When consumers use a non-compensatory strategy, they don't make tradeoffs across attributes, and a bad attribute usually leads to the rejection of an alternative.

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Definitions:

Hygroscopic

A characteristic of a substance to attract and hold water molecules from the surrounding environment.

Static Friction

The frictional force that prevents two surfaces from sliding past each other when they are initially at rest.

Kinetic

Relating to or involving movement, emphasizing the energy possessed by an object in motion.

Held In Place

A phrase describing how an object is secured or maintained in its specific position or location.