Consumers Generally Trust Large Corporations

question 55

True/False

Consumers generally trust large corporations.

---

Definitions:

Financial Leverage

A difference between the rate of return on assets and the rate paid to creditors.

Issuing Common Stock

The process by which a company sells new shares of its common stock to investors, thereby raising equity capital.

Return On Equity

A measure of financial performance calculated by dividing net income by shareholder equity, indicating how effectively a company uses investments to generate earnings.

Average Total Stockholders' Equity

Average total stockholders' equity calculates the mean equity held by shareholders over a given period, indicating the ownership value in a company.