_____ Involves Building Stronger Relationships with Consumers by Using Information

question 78

Multiple Choice

_____ involves building stronger relationships with consumers by using information technology and improved business processes.

• A) Online advertising
• B) Relationship marketing
• C) Transactional surveys
• D) Process improvement initiatives
• E) Attribute advertising

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Definitions:

Written Messages

Information or communication conveyed through written symbols or signs instead of spoken words.

Listeners

Individuals who give their attention to sound or action; in communication, those who receive and interpret messages.

Formal Research

A systematic investigation conducted to establish facts or principles or to collect information on a specific subject, typically following a predefined protocol.

Routine Tasks

Repetitive and regular activities performed as part of one's day-to-day professional responsibilities.