Viral Marketing Has Been Declared Unethical by the Word-Of-Mouth Marketing

question 23

True/False

Viral marketing has been declared unethical by the Word-of-Mouth Marketing Association.

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Definitions:

Special Occasion

Events or dates that hold particular significance and often call for celebration or recognition, which can influence consumer behavior.

Personal Needs

Fundamental requirements or desires that individuals seek to fulfill, such as food, safety, or love, which can significantly influence consumer behavior.

Purchase Situation

A purchase situation involves the context or environment in which a consumer's purchase is made, affecting their choices and behavior.

Product Alternatives

Different products or services a consumer can choose from to satisfy the same need or want.