Which of the Following Statements Is True

question 69

Multiple Choice

Which of the following statements is true?

• A)To truly be considered consumer word-of-mouth, it must be the result of a buzz marketing technique.
• B)Attempting to generate word-of-mouth covertly is called viral marketing.
• C)To truly be considered consumer word-of-mouth the communication must happen face-to-face.
• D)Organic word-of-mouth, which is word-of-mouth that occurs naturally, is almost always negative.
• E)None of the above statements are true.

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Definitions:

Indirect Method

A method used to prepare the cash flow statement where net income is adjusted for changes in balance sheet accounts to calculate the cash from operating activities.

Term Deposit

A bank deposit with a fixed term and interest rate, where the money must remain deposited for a specified duration, incurring penalties for early withdrawal.

Cash Equivalent

Short-term, highly liquid investments that are readily convertible to known amounts of cash and subject to insignificant risk of changes in value.

Insurance Proceeds

The money received by an insured party from an insurance company to cover a claim.