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How Could a Marketer Use the Authority Principle to Its

question 63

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How could a marketer use the authority principle to its advantage?


Definitions:

Racially Neutral

Refers to policies, actions, or attitudes that do not favor any specific race or ethnic group, aiming for fairness and equality across racial lines.

Regents Of The University Of California V. Bakke

A landmark 1978 Supreme Court case that ruled against rigid racial quotas but allowed race to be considered as one of several factors in college admissions.

Affirmative Action

Policies and procedures designed to combat historical discrimination by providing preferential treatment to underrepresented groups in education, employment, and other areas.

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