Consumers Who Are Low in Need for Cognition and High

question 15

True/False

Consumers who are low in need for cognition and high in need for humor respond more favorably to humorous advertising appeals than those high in need for cognition and low in need for humor.

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Definitions:

Tension

A mental or physical state resulting from stress or strain, often characterized by feelings of anxiety or discomfort.

Primary Drives

States of tension or arousal that arise from a biological need and are unlearned.

Reduction

In psychology, it refers to simplifying a complex phenomenon by breaking it down into its component parts for easier study or understanding.

Motivation

All the processes that initiate, direct, and sustain behavior.