Discuss How Need for Humor (NFH) Influences How Humorous Advertisements

question 5

Essay

Discuss how need for humor (NFH) influences how humorous advertisements affect the consumer.

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Definitions:

Marketing Research

The process of gathering, analyzing, and interpreting information to help businesses make informed marketing decisions.

Competitive Advantage

The attributes or abilities of a firm that enable it to outperform its competitors, such as superior quality, cost structure, or customer service, resulting in greater sales or margins.

Average American

A term often used to represent the typical attributes, behaviors, or characteristics of a middle-class citizen in the United States.

Usable Information

Data or facts that have been processed or organized in a way that they can be understood and utilized by the user, often to make decisions or solve problems.