Use the graph below to explain the priming effect. 
Definitions:
Standard
A level of quality or attainment used as a measure, norm, or model in comparative evaluations.
Selfish
Prioritizing one's own needs or desires over those of others; acting with concern for oneself above others or the common good.
Rational
Pertaining to reasoning or logical thinking, often involving a systematic process of thinking to arrive at a conclusion.
Ego
In psychoanalytic theory, the part of the personality responsible for dealing with reality, balancing the demands of the id and superego.
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