Television Can Distort Consumers' Opinions Via the Priming Effect, but Knowing

question 36

True/False

Television can distort consumers' opinions via the priming effect, but knowing this potential effect can actually reduce these distortions.

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Definitions:

D.W.Griffith

A pioneering American film director known for inventing narrative filmmaking techniques and directing the controversial film "The Birth of a Nation."

Motion Picture Patents Company

An early film industry trust formed in 1908 by nine of the major film companies of the time, often criticized for its monopolistic practices.

Industrial Patents

Legal documents granted to inventors or assignees that provide exclusive rights to use, make, and sell an invention for a set period of time.

Sync-Sound Technology

Technology used in filmmaking that synchronizes the audio recording with the motion picture image, allowing for sound and picture to be recorded simultaneously.