Consumers Often Use Memory Automatically And/or Unintentionally to Make Judgments

question 65

Multiple Choice

Consumers often use memory automatically and/or unintentionally to make judgments without realizing that they are using memory.This is known as:

• A)implicit memory
• B)recognition
• C)cued recall
• D)unaided recall
• E)explicitmemory

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Definitions:

Reticular Activating System

A network of neurons located in the brainstem that plays a crucial role in controlling arousal and the transition between sleep and wakefulness.

Neurons

Specialized cells in the nervous system that transmit information to other nerve cells, muscle, or gland cells.

Brain Stem

The part of the brain that connects the spinal cord with the forebrain and cerebrum, controlling many basic life functions such as breathing and heart rate.

Brain Stem

The part of the brain connecting the spinal cord with the forebrain and cerebrum, responsible for controlling basic life functions such as breathing and heart rate.