Which of the Following About Projective Techniques Used in Marketing

question 59

Multiple Choice

Which of the following about projective techniques used in marketing research are false?

• A) Projective techniques often generate responses that participants would be unwilling or unable to give if questioned directly.
• B) Projective techniques originated in the field of psychology.
• C) In one class of projective techniques, called completion tasks, subjects fill-in-the-blanks by finishing sentences or stories.
• D) Projective techniques provide the advantages of providing data that is quick to collect, code, and analyze because the data can be collected using a survey.
• E) In expression-type projective techniques, subjects describe the actions of typical others.

Understand the relationship between risk and return in investment choices.

Analyze the impact of government fiscal policies on interest rates and investment.

Describe the market mechanics and participants in the stock and bond markets.

Understand the effects of tax policies on investment decisions and interest rates.

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Definitions:

Block Grants

A type of financial aid issued by the federal government to state or local governments for broad purposes with few restrictions on how it is spent.

General Revenue Sharing

A federal government program that provides funds to local governments with minimal restrictions on how the money is spent, allowing for local discretion.

Unfunded Mandates

Regulations or mandates imposed by higher levels of government without providing the necessary funding to fulfill them.

Tenth Amendment

An amendment to the U.S. Constitution that reserves powers not delegated to the federal government to the states or to the people.