Customer Perceived Value Is the Idea That Customer Benefits Should

question 71

True/False

Customer perceived value is the idea that customer benefits should not only meet but exceed expectations in unanticipated ways.

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Definitions:

Pleasant Stimulus

An external factor that induces a positive emotional response or feeling of pleasure.

Positive Reinforcer

A stimulus when presented after a response increases the probability of that response being repeated, by providing a desirable effect or satisfying a need.

Negative Reinforcer

An unpleasant stimulus that, when removed after a behavior, increases the likelihood of that behavior being repeated.

Partial Reinforcement

is a conditioning principle where a response is reinforced only a portion of the time, which can lead to a slower acquisition of a response but greater resistance to extinction.