Which of the Following About Projective Techniques Used in Marketing

question 59

Multiple Choice

Which of the following about projective techniques used in marketing research are false?

• A) Projective techniques often generate responses that participants would be unwilling or unable to give if questioned directly.
• B) Projective techniques originated in the field of psychology.
• C) In one class of projective techniques, called completion tasks, subjects fill-in-the-blanks by finishing sentences or stories.
• D) Projective techniques provide the advantages of providing data that is quick to collect, code, and analyze because the data can be collected using a survey.
• E) In expression-type projective techniques, subjects describe the actions of typical others.

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