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The Petrol House Service Station Has Introduced a Balanced Scorecard

question 42

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The Petrol House service station has introduced a balanced scorecard. The company wants to measure the amount of repeat business from customers. Which of the following measures would be most representative of this objective?


Definitions:

Measuring Performance

The process of evaluating the effectiveness and efficiency of actions or outputs, often using key performance indicators (KPIs).

Market Level Activities

Actions or operations aimed at reaching, influencing, or assessing the targeted market segment.

Customer Level Activities

Customer level activities are actions or tasks performed by a company that are directly associated with serving specific customers, including support, customization, and delivery services.

Order Level Activities

Tasks or actions that are performed each time an order is processed, impacting the total cost of operations.

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