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Operating decisions are undertaken to:
Positioning the Product
The strategy of placing a product in a certain market to occupy a desired perception in the target audience's mind.
Developing the Budget
Developing the budget involves estimating and allocating financial resources for specific projects, departments, or an entire organization, based on its strategic objectives.
Incremental Sales Revenue
The additional revenue generated from the sale of additional units of a product or service.
Incremental Marketing Effort
Additional marketing activities conducted to boost sales or market penetration, beyond the existing marketing plan.
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