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A machine was purchased for $30 000 with a life expectancy of five years and a zero residual value. Under the straight-line method, the depreciation expense would be calculated at 20% per annum of the cost.
Product Sampling
Product sampling is a marketing tactic that involves giving potential customers a trial size of a product free of charge in order to introduce it and encourage purchase.
Social Media
Platforms and websites that enable users to create and share content or participate in social networking.
Ultimate Consumers
The final buyers or users of products and services for personal, non-business use.
Promotional Mix
The combination of advertising, personal selling, sales promotion, public relations, and direct marketing methods used to reach target customers and achieve marketing goals.
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