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When calculating the net cash flows from operating activities, an increase in accounts receivables needs to be subtracted from the profit figure.
Prospective Buyer
An individual or entity showing interest in purchasing a product or service, often in the preliminary stages of the buying process.
Direct Marketing
A form of advertising where companies communicate directly with customers through a variety of media including cell phone text messages, email, websites, online adverts, database marketing, fliers, and catalog distribution.
Sales Promotion
Marketing activities that aim to increase sales in the short-term by offering incentives or discounts to consumers or resellers.
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