Assume that you bought a new computer from Computers Plus for $3200 in August last year. However, your computer needs to be repaired. You have been advised that it will cost $275 to repair the computer. You could sell the computer for $500 if you have it repaired and $100 if you do not have it repaired. The new price for a similar computer in is $3050.
Definitions:
Influence Theory
A conceptual framework focused on understanding how individuals can be affected or persuaded by various factors or sources of influence in decision-making or attitude formation.
Diffusion of Innovations Theory
A social science theory that explains how, why, and at what rate new ideas and technology spread through cultures.
Sequential Process
A methodical process that follows a specific order or sequence of steps to achieve a particular outcome or goal.
New Product
An item or service that has been recently introduced to the market, offering novel features or benefits to consumers.
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