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Deontologists judge the moral correctness of actions by only looking at the consequences of such actions.
Internal Support
The assistance and resources provided by an organization to its members or employees to ensure successful performance and satisfaction.
SWOT Analysis
A strategic planning tool used to identify and analyze the Strengths, Weaknesses, Opportunities, and Threats related to a project or business venture.
Brand Logic
The rationale and strategic thinking behind a brand's creation, positioning, and market approach.
Non-marketing Benefits
Advantages or positive outcomes that accrue from a product, service, or activity not directly related to marketing efforts, such as customer loyalty or employee satisfaction.
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