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Keith, Paul, and Mike are three teenage boys from outside of Pittsburgh, PA who have struggled to fit in with the other kids in athletics, as well as academically. They come from traditional blue collar families and, based on socioeconomic status, would be considered low class. Mike, Paul, and Keith decide to steal a bunch of oranges from a market and instead of eating them, throw them down the drain and waste them so that the store owner can feel their pain. This is a very malicious act, and clearly is non-utilitarian. The theory which is best supported here would be ______.
Target Market Segments
Specific groups of potential customers, identified by characteristics like age, income, or interests, that businesses aim to reach with their products or services.
Market-product Grid
A framework used to analyze market segments and product offerings to identify opportunities for growth by matching products with their respective markets.
Market Niche
A specialized segment of the market for a particular kind of product or service.
Positioning Approach
A marketing strategy that aims to establish a brand or product in a specific way in the minds of the target consumers.
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